Martha.net

Marketing

  • For Want of a Click-Through

    For Want of a Click-Through

    My blog is on a new host, my store is getting stocked… time to start trying to bring in the eyeballs! 😁 Thankfully overall traffic hasn’t dropped as much as I’d feared, due to the various issues with BlueHost. Now that things are stable again I should be able to regain the confidence of the…

  • Social Media Rehash and Regroup

    Social Media Rehash and Regroup

    My social media experiments haven’t gone well this year, but I have three months left and it’s time to give it another try! To the Pinterest-mobile!

  • Hello, My Name is… (or: Social Media Experiments)

    Hello, My Name is… (or: Social Media Experiments)

    You can’t manage what you don’t measure, so it’s well past time that I sat down and tried to put a value to what I am doing online. I can’t sell things to people who don’t know I exist, so marketing is a big part of my hobby microbusiness! January is pretty much over, so…

  • Model Horse Listing Rotations: Take 4

    Model Horse Listing Rotations: Take 4

    I’m starting to run out of 2013 and with my goal to at least break even this year, it’s time to get serious about my sales. I’ve made stabs at getting a listing rotation done before, but that was primarily looking at the Model Horse Sales Pages and after looking at the traffic results I’ve…

  • All Paths Lead To Etsy

    Traffic to the Etsy store has died off over the past few months, due to a lack of new customs and general decline in outside marketing. But now that it’s a new year and a fresh start– time to start filling in the potholes. As you can see the two ‘official’ model horse paths didn’t…

  • Designing a Simple eBook Cover

    As the eBooks start to pop up in the shelves of my Smashwords store, I figured now was a good time to take a moment to go over why they look the way they do. Unlike most of the eBooks out there, my covers aren’t very artistic– and there’s two very good reasons why: I’m…

  • Model Horse Sales Pages Listing Rotations: Take 3

    I’ve decided to take another stab at getting the two month rotational listings up and running over at the Model Horse Sales Pages (MH$P). Although I haven’t had much luck in the past in terms of traffic to the website and the Etsy store, I figure it can’t hurt to give it one more test.…

  • Is Model Horse Sales Pages (MH$P) worth the time?

    Is Model Horse Sales Pages (MH$P) worth the time?

    (Quick March 2024 edit since folks are finding this post because MH$P is temporarily offline due to a ransomwear attack. This was written in 2012 as part of a marketing review for my custom work. MH$P is a great place for more expensive customs, but wasn’t a good fit for my non-LSQ customs.) As you’ve…