For Want of a Click-Through

2020 Website Users

My blog is on a new host, my store is getting stocked… time to start trying to bring in the eyeballs! ๐Ÿ˜

Thankfully overall traffic hasn’t dropped as much as I’d feared, due to the various issues with BlueHost. Now that things are stable again I should be able to regain the confidence of the various algorithms.

Or at least I hope I can– I haven’t had to try and fight bad rankings before. I spent quite a bit of time over the years reading up on SEO and marketing, so it will be fun to see if any of it’s still relevant!

Yelling Into the Void

My social media traffic cratered in August and is only slowly starting to come back. There had been a small drop over the year because I stopped posting for chunks of time, but August was– fun.

The most obvious way to help fix it is to use social media to share things and build friendships. I’m very much an introvert by nature, so the second half will be a bit of a learning curve.

Right now I have a Twitter account, a Pinterest account, and two each of Instagram and Facebook (one for writing, one for art). I’m absolute rubbish at keeping any of them updated and chatty, so that’s not a bad place to start.

I spent the first quarter of this year with a Buffer subscription and as the graph above shows, it really wasn’t worth the $15 a month. I ended up reverting to the free plan for April.

I’ve restarted the spreadsheet and I’m working out some posting strategies and I’ll share the results!

Things to Share

Writing Laptop and Notes

Because I’m trying to dig this year’s ledger out of the red, most of the focus on the things I’ll be posting and sharing will be product-related (or product-tangental).

That means lots of art and lots of writing!

…and posts about art and writing. ๐Ÿ˜‚

I don’t have a really solid idea yet what they’ll be, but I have some quasi-plans for a NaNoWriMo series and some new plaster castings posts. I think the How-to sort of posts bring in more traffic than the update or finished product posts, but it will be interesting to run the numbers.

The fun bit is that all this experimentation with the crafting microbusiness will most likely also result in posts. Most of them might be ‘things that don’t work well,’ but there should be some research and resource consolidation as well.

So, onwards!

Martha Bechtel

My name is Martha Bechtel and I write fantasy and science fiction stories, paint small model horses silly colors, cast resin and plaster magnets, code random code (and Wordpress plugins)... Come on in and join in the fun!

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